Schwarzkopf Schauma

Schwarzkopf Schauma is a prominent hair care brand with a rich history dating back to its introduction in Germany in 1949. Originally launched by the Schwarzkopf company, it became a pioneer in the European market by introducing the first tube shampoo, revolutionizing the way consumers approached hair hygiene. Over the decades, it has evolved into a comprehensive hair care range catering to various hair types and needs.

Today, Schauma is a flagship brand under the Henkel consumer brands portfolio. While its roots and research centers are firmly established in Germany, manufacturing takes place in multiple locations across Europe and other regions to support its wide distribution network. The brand is recognized for its family-oriented marketing and commitment to sustainable packaging and vegan formulas in its recent product iterations.

Henkel AG & Co. KGaA remains the ultimate owner of the brand, managing its global operations from its headquarters in Düsseldorf. The brand maintains a strong market presence through local subsidiaries and distribution partners worldwide, continuing the long-standing legacy of German cosmetic engineering and quality standards.