DIA Menta Fuerte sugar-free chewing gum

DIA Menta Fuerte is a private-label sugar-free chewing gum product sold primarily in Spain. The brand 'DIA' (Distribuidora Internacional de Alimentación) was founded in 1979 in Spain with the opening of its first store in Madrid. The product shown is a strong mint flavored gum marketed under their own brand. While the brand is Spanish, the manufacturing of their confectionery products is often outsourced to various specialized suppliers across the European Union, such as Confectionary Clicking. The ultimate ownership of the DIA group has transitioned significantly over the years; as of today, it is controlled by LetterOne Investment Holdings, an international investment firm founded by Mikhail Fridman and headquartered in Luxembourg, which holds the majority stake.