White&Fresh Protection Toothpaste

White&Fresh is a specialized oral care brand predominantly marketed in the Italian retail sector. The brand is recognized for providing affordable dental hygiene solutions, ranging from anti-cavity protection to whitening formulas, such as the Protection Carie variant shown here.

The brand is owned and manufactured by the Italian company Euroirene S.r.l., which is based in the province of Lodi. As an Italian manufacturer, Euroirene oversees the production within Italy, ensuring compliance with European Union cosmetic and hygiene standards. The product is a staple in many Italian discount and large-scale retail chains, positioned as an effective domestic alternative to international oral care giants. Ownership and production remain firmly within Italy, catering to the local demand for high-quality, regionally produced personal care items.