Made O'Meter
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Saskia is a well-known private label brand primarily sold through the German supermarket chain Lidl. The brand specializes in bottled mineral water and flavored water beverages. Saskia water is unique because it is sourced from various local springs depending on the distribution region to minimize transport distances and carbon footprint.
Historically, the brand was developed to provide high-quality natural mineral water at an affordable price point for Lidl's European markets. The ultimate owner of the Saskia brand is the Schwarz Group, a family-owned multinational retail group that also owns the Kaufland store brand. This vertically integrated ownership allows the company to control the bottling process through its own production facilities, such as the Mitteldeutsche Erfrischungsgetränke (MEG) plants.
While the brand originated in Germany, Saskia water sold in the Netherlands or Belgium is often bottled at specific springs nearby or locally to ensure freshness and sustainability. The ownership remains under the German-based Schwarz Group, which is one of the largest retailers globally.
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