Rituals The Ritual of Sakura body lotion

Rituals is a luxury lifestyle brand founded in 2000 by Raymond Cloosterman in Amsterdam, Netherlands. Inspired by ancient Eastern traditions, the brand focuses on transforming every day routines into meaningful rituals. The Ritual of Sakura is one of their most iconic collections, themed around the Japanese cherry blossom celebrations representing the beauty of life.

While the brand is deeply rooted in Dutch design and the European market, Rituals products are primarily manufactured within Europe, with a significant portion of production occurring in the Netherlands. The company operates as an independent entity under its original founder, maintaining its headquarters in Amsterdam. It has grown into a global presence with thousands of stores and points of sale worldwide, remaining a privately held company based in its country of origin.