TAG Heuer watch

TAG Heuer is a world-renowned Swiss luxury watchmaker with a legacy dating back to 1860. Originally founded as Uhrenmanufaktur Heuer AG by Edouard Heuer in St-Imier, Switzerland, the company pioneered several innovations in chronographs and timing technology. Today, all TAG Heuer watches are proudly 'Swiss Made', signifying that the movement is Swiss and the final inspection is carried out in Switzerland.

In 1985, the TAG Group acquired Heuer, leading to the current brand name, TAG Heuer. Since 1999, the brand has been a cornerstone of the LVMH Moët Hennessy Louis Vuitton luxury conglomerate. This ownership places the brand within a global portfolio of elite fashion and lifestyle houses, while maintaining its headquarters and manufacturing facilities in La Chaux-de-Fonds, Switzerland.