Vita D'or Palmvrij Smeren

Vita D'or is a private label brand exclusively owned by the German retail giant Lidl. This specific product, 'Palmvrij Smeren', is a 100% plant-based spread made with shea butter and rapeseed oil, catering to the growing demand for palm-oil-free alternatives.

Because Vita D'or is a store brand, production is often outsourced to various large-scale margarine and oil manufacturers across Europe, typically located in Germany or Belgium, depending on the specific supply chain for Lidl's regional branches.

The brand is under the ultimate ownership of the Schwarz Group, one of the largest retail groups in the world. As a private label, it does not have a separate corporate history outside of its development by Lidl as a budget-friendly yet high-quality food brand for international markets.