Prince Biscuits

Prince, often known as Prince de Lu, is an iconic brand of sandwich biscuits consisting of two cocoa-flavored crusts with a cream filling. Originally created in Belgium at the end of the 19th century, the biscuit was named in honor of the Belgian Prince Leopold II and was intended to be a treat for royalty. Over more than a century, it has evolved from a local specialty into one of Europe's most recognizable snack brands.

The brand's history is closely tied to the LU (Lefèvre-Utile) company, which became a powerhouse in the confectionery world. Ownership of Prince has shifted through several major corporate acquisitions, moving from Danone to Kraft Foods, and finally becoming a cornerstone brand for Mondelez International. Today, it is marketed across numerous international markets with a strong presence in France, Benelux, and Spain.

While the brand has deep French and Belgian roots, its manufacturing is distributed across multiple European facilities to meet high consumer demand. It remains a leader in the chocolate biscuit category, known for its distinctive knight mascot and the tradition of 'du goûter' (afternoon snacking) in French culture.