Made O'Meter
Discover where a brand or product originates
DEF is a prominent streetwear brand that originated in Berlin, Germany. It is deeply connected to urban culture and hip-hop, positioning itself as a key player in the European street fashion scene. The brand is known for its oversized fits and contemporary aesthetic, catering to a demographic that values style and comfort.
Manufacturing for DEF takes place primarily in multiple countries across Europe and Asia, ensuring a diverse supply chain that can keep up with fast-fashion trends. The brand is owned by DefShop, one of Europe's largest online retailers for streetwear and urban wear. This connection allows the brand to maintain widespread accessibility and a strong digital presence across the continent.
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