NICKS Chocolate Bar & Snacks

NICKS, originally known as LUB Foods, is a Swedish health-focused food brand founded in 2013 by Niclas 'Nick' Luthman. The brand was inspired by the founder's own health journey to create snacks, chocolates, and ice creams that are free from added sugar, gluten, and palm oil, often utilizing modern sweeteners like Stevia and Erythritol.

While the brand has its roots and headquarters in Stockholm, Sweden, its manufacturing footprint is international to accommodate its rapid global expansion. Production occurs in various locations across Europe and North America to serve different regional markets. The brand is currently managed by LubFoods AB, which operates as the parent company for its international ventures, including a strong presence in the United States and various European countries.