Balea Hair Milk

Balea is a highly successful private label brand owned by dm-drogerie markt, one of Europe's largest pharmacy chains. Launched in 1995, Balea was designed to offer high-quality personal care products at significantly lower prices than major name brands.

The product shown is a hair care treatment, typically formulated and manufactured within Germany or neighboring EU countries to ensure strict compliance with European cosmetic safety standards. As a store brand, Balea products are exclusively distributed through dm stores and their online platforms.

Ownership remains with dm-drogerie markt, headquartered in Karlsruhe, Germany. The company continues to maintain its private ownership structure, focusing on sustainability and value-driven consumer goods across Central and Eastern Europe.