alverde Multi-Correction Foundation & Concealer

Alverde Naturkosmetik is a pioneering German brand in the field of natural cosmetics, founded in 1989. As one of the most successful private labels of the German drugstore giant dm-drogerie markt, it was the first private label to introduce certified natural cosmetics to the mass market. This specific foundation and concealer hybrid is localized to the German market but available across Europe through the dm retail network.

The brand is strictly built on the principles of organic ingredients and sustainable manufacturing. Most products, including this foundation, are developed and manufactured in Germany to ensure high standards of quality and ecological compliance. Alverde is consistently recognized for its use of plant-based ingredients and its commitment to avoiding synthetic fragrances, dyes, and preservatives.

Ownership of the brand remains with dm-drogerie markt, which is headquartered in Karlsruhe, Germany. The company operates a vast network of drugstores throughout Central and South-Eastern Europe, maintaining Alverde as its flagship sustainable beauty brand. Due to its status as a private retail brand, it is not distributed by a third-party subsidiary but is managed directly by the parent company's product management divisions.