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Sevan Basmatiris is a high-quality long-grain basmati rice product distributed primarily in the Nordic market. The rice is typically sourced from traditional cultivation regions in India and Pakistan, where climatic conditions are ideal for developing its characteristic aroma and fluffy texture. Following harvest, the rice is aged and processed to meet international standards before being packaged for distribution.
The Sevan brand was established in Sweden by the Maroutian family in 1989, originally focusing on bringing Lebanese and Middle Eastern flavors to Northern Europe. Over several decades, Sevan evolved from a small family importer into a dominant player in the Mediterranean food category across Sweden and Finland. In recent years, the company's ownership transitioned to ensure continued regional growth within the specialized food sector.
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