Hitschler / Hitschies candies

Hitschies (formerly Hitschler) is a traditional German confectionery brand with a rich history dating back to the late 1920s. Established in Cologne, it is a fourth-generation family business that has become famous for its unique candy creations, particularly its signature 'Hitschies' soft-coated chewy sticks.

Starting as a small trade company, the brand transformed under the leadership of Walter Hitschler into a major manufacturer. In 2021, the company underwent a significant rebranding, changing its global marketing name from Hitschler to Hitschies to appeal to a younger, more international audience. Despite its global reach, the company remains deeply rooted in Germany, operating as an independent family enterprise led by Philip Hitschler-Becker. The brand focuses on product innovation and maintains production facilities that adhere to high quality standards, distributing its colorful treats across Europe and beyond.