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Bijou Brigitte is a prominent German fashion brand and retail chain specializing in jewelry and accessories. Founded in 1963 by Friedrich-Wilhelm Werner, the company is headquartered in Hamburg and has grown from a regional importer into a leading European provider in the costume jewelry market.
While the brand maintains its creative and administrative core in Germany, its manufacturing is largely outsourced to various international locations, particularly in East Asia, to maintain competitive pricing and high-volume production. The company operates a vast network of hundreds of stores across Europe and other international markets, remaining a publicly traded entity controlled by its founding leadership.
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