PLUS Hagelslag - fruit spread

PLUS Hagelslag is a house brand product from the Dutch supermarket cooperative PLUS. This particular sweet spread is made specifically for use on bread and features a variety of fruit flavors. As a house brand, it is exclusively available at PLUS supermarkets across the Netherlands. The packaging emphasizes sustainability with an FSC Mix certification for the cardboard used.

Although the brand originates in the Netherlands, the production of house brand spreads often occurs through local external manufacturers within the country to ensure fresh supply chains. The brand is owned by PLUS Retail, a significant cooperative in the Dutch retail landscape. In 2022, PLUS successfully merged with Coop, further strengthening its market position as a leading Dutch supermarket chain under the umbrella organization PLUS Retail B.V.

Alternative products:

• European alternatives to PLUS Hagelslag