Felix Skivade Rödbetor (Sliced Beets)

Felix is a flagship Swedish brand with a history dating back to 1939 when Herbert Felix started pickling operations in Eslöv, Sweden. Today, Felix sliced beetroots are a staple of Swedish cuisine, known for their high quality and traditional recipe. The product is manufactured primarily at the Felix production facility in Eslöv using Swedish-grown beetroots, as indicated by the 'Från Sverige' (From Sweden) label on the packaging.

While the brand is deeply rooted in Swedish food heritage, it is now part of a large international conglomerate. Felix is owned by Orkla, a Norwegian group that acquired the brand in association with Procordia. Orkla is the leading supplier of branded consumer goods to the grocery, out-of-home, and bakery sectors in the Nordics, Baltics, and Central Europe. Despite the international ownership, Felix continues to emphasize local Swedish production and ingredients for its core vegetable products.