AlterNativa Panela Whole Cane Sugar

AlterNativa is a brand dedicated to fair trade and organic products, focusing on high-quality ingredients sourced directly from small-scale cooperatives. Their Panela is a traditional, unrefined whole cane sugar that retains its natural vitamins and minerals, unlike processed white sugars.

The product is typically manufactured and packaged in Ecuador, specifically through partnerships with local farming communities in regions like Pacto. These producers use sustainable agricultural practices to harvest the sugarcane, which is then evaporated to create the characteristic golden granules.

Owned by the Spanish organization AlterNativa 3, the brand operates as a cooperative model based in Terrassa, Spain. They are pioneering members of the fair trade movement, ensuring that the economic benefits of production stay with the farmers while promoting ecological stewardship and healthy sweetener alternatives to European and international markets.