Air Wick Pure Lentedauw air freshener

Air Wick is a globally recognized air freshener brand that traces its origins back to the United States in 1943. Originally launched by Guy Paschal to offer home fragrance solutions, it quickly expanded its reach beyond American borders. Today, Air Wick produces a wide variety of products including aerosols, gels, and electric diffusers, designed to neutralize odors and enhance indoor environments.

The brand is currently owned by Reckitt Benckiser (now known as Reckitt), a multinational consumer goods giant headquartered in the United Kingdom. Reckitt acquired the brand through a series of corporate mergers and acquisitions, integrating it into their hygiene and home care portfolio. Manufacturing for Air Wick products takes place across multiple countries to support its extensive global supply chain, including significant production facilities in Europe and North America. In the Benelux region, the product is widely available and localized for the Dutch and French-speaking markets.