JDY apparel

JDY, formerly known as Jacqueline de Yong, is a dedicated fashion brand under the Danish multinational clothing company BESTSELLER. Launched to provide value-for-money fashion for young women, the brand focuses on on-trend, essential pieces that balance affordability with contemporary style.

Manufacturing for JDY is distributed across multiple countries, primarily in Asia and Europe, following the supply chain network established by its parent company. Common production hubs include China, India, Bangladesh, and Turkey, which allow the brand to maintain its competitive pricing while ensuring broad availability.

The brand is owned by Bestseller A/S, a family-owned clothing and accessories company founded in Denmark in 1975. Bestseller is one of the largest fashion companies globally, owning a portfolio of well-known brands such as Jack & Jones, Vero Moda, and Only. The Holch Povlsen family continues to own and manage the company, maintaining its headquarters in Brande, Denmark.