W5 Lemon Dishwashing Liquid

W5 is a private-label brand owned by the German retail giant Lidl. Originally developed in Germany, the brand provides a wide range of affordable household cleaning solutions.

Because W5 is an in-house brand, the ultimate ownership lies with the Schwarz Gruppe, a multinational retail group based in Neckarsulm, Germany. Manufacturing is handled by various contract manufacturers across Europe, with a large portion of production historically based in Germany to ensure quality standards and efficient logistics for Lidl's European stores.