Lundgrens (formerly Granit) Vit Portion

Lundgrens (originally Granit) is a well-established Swedish snus brand known for its traditional tobacco flavor profile. The brand was originally created by the company Fiedler & Lundgren, which has roots dating back to the 1830s in Gothenburg. The product shown in the image indicates a rebranding phase where 'Granit' is becoming part of the 'Lundgrens' family, both of which are premium brands within the Swedish market.

Manufacturing takes place in Sweden, specifically at the Fiedler & Lundgren facility in Malmö. This ensures the product maintains the high quality and standards associated with authentic Swedish snus.

Today, the brand is owned by British American Tobacco (BAT), a global leader in tobacco and nicotine products based in the United Kingdom. BAT acquired Fiedler & Lundgren in the early 2000s, consolidating its position in the Nordic snus market through this historic Swedish subsidiary.