Parkside Power Tool

Parkside is a well-known private label brand specializing in power tools and gardening equipment. The brand was established in Germany as a house brand for the discount retail giant Lidl, which is part of the Schwarz Group. Parkside products are designed to offer a balance of affordability and performance, targeting the DIY market rather than professional contractors.

Technically, the manufacturing of Parkside products is outsourced to various Original Equipment Manufacturers (OEMs), with a significant portion of production taking place in China. Common manufacturers for the brand include companies like Kompernass, Grizzly Tools, and Owim. These companies manage the production and quality control specifically for Lidl's distribution network.

Ownership of the brand rests with the Schwarz Group, one of the largest retailers in the world. As a private label, Parkside is sold exclusively through Lidl and Kaufland stores, making it a key part of their non-food product strategy across Europe and beyond.