NOCCO functional beverage

NOCCO (No Carbs Company) is a Swedish functional beverage brand that was launched in December 2014. It is widely recognized for its sugar-free, BCAA-fortified drinks tailored toward the fitness and health-conscious market. The brand quickly expanded across Europe and North America due to its strong association with CrossFit and athletic performance.

While the brand was founded and is headquartered in Stockholm, Sweden, the majority of its canned beverage production is outsourced to specialized manufacturing facilities in Austria. Today, NOCCO is owned by Vitamin Well AB, a Swedish beverage powerhouse that manages several health-focused brands and is supported by significant private equity investment to fuel its global distribution.