Yos

Yos is a brand primarily recognized in the Turkish beverage market, specializing in fruit-flavored drinks. The brand is positioned to provide refreshing alternatives in the non-carbonated segment, often distributed through local retail networks.

The manufacturing of Yos products takes place in Turkey, utilizing local production facilities to serve both domestic consumers and export markets in the surrounding regions. This localized production ensures compliance with regional taste preferences and logistics efficiency.

The brand is owned by the Turkish retail giant BİM Birleşik Mağazalar A.Ş. As a private label brand, Yos is part of BİM's strategy to offer high-quality, cost-effective products directly to consumers through its extensive discount store network. Management and ultimate ownership remain concentrated within the Turkish corporate structure of BİM.