Yesmoke cigarettes

Yesmoke is a prominent Italian tobacco brand characterized by its unique history of rebellion against international tobacco monopolies. Founded by brothers Gianpaolo and Carlo Messina, the brand originated as a high-traffic online cigarette retailer before transitioning into a full-scale manufacturer.

The brand's production is centered in Settimo Torinese, Italy, where it operates a state-of-the-art factory. Yesmoke gained significant attention for its legal battles with major tobacco conglomerates and for positioning itself as an independent alternative in a market dominated by multinational giants. Today, it remains one of the few independent cigarette manufacturers in Europe, emphasizing its 'Made in Italy' heritage and industrial autonomy.