Krasnaya Tsena Condensed Milk

Krasnaya Tsena (which translates to 'Red Price') is a prominent private label brand exclusively distributed by the X5 Retail Group, one of Russia's largest food retailers. The brand was established to provide budget-conscious consumers with essential pantry items at a competitive price point, emphasizing accessibility and value.

This specific product is sweetened condensed milk, a staple in Russian households for baking and coffee. While the manufacturing is outsourced to various local dairy processing plants across Russia—such as OOO 'Promkonservy' or similar regional facilities—the ownership remains firmly with the X5 Retail Group.

The brand has become a household name within Russia, synonymous with the Pyaterochka supermarket chain. As a private label, its distribution is limited to X5's network of stores, ensuring a direct supply chain from manufacturing sites within the Russian Federation to the retail shelf.