hei coffee

hei is a dedicated food and beverage brand developed by OMV Petrom, primarily found within their gas station networks in Romania. The brand was created to provide a specialized 'on-the-go' experience, focusing on high-quality coffee and fresh food options. The coffee served under this brand is typically sourced from premium blends and prepared locally in Romania at each service station.

The brand is a core part of OMV Petrom's non-fuel retail strategy. OMV Petrom is a major energy company in Southeast Europe, headquartered in Bucharest. The company is a subsidiary of the Austrian OMV Group, which is an international integrated oil, gas, and chemicals company. This ownership structure ensures that while the hei brand has a strong local identity in the Romanian market, it is backed by the extensive logistical and corporate systems of a global energy leader.