Great Value Vanilla Almond Awake Cereal

Great Value Vanilla Almond Awake is a breakfast cereal consisting of sweetened wheat and rice flakes with almond slivers. It is a private-label product specifically developed for and sold by Walmart, one of the world's largest retailers.

Originally launched in the United States in the early 1990s, Great Value was created as a high-quality, affordable alternative to national brands. The brand covers a vast range of household goods and food categories.

As a store brand, Great Value products are manufactured by various third-party suppliers, though they are primarily produced within the United States for the North American market to maintain supply chain efficiency and freshness. The brand remains under the ultimate ownership of Walmart Inc., headquartered in Bentonville, Arkansas.

Alternative products:

• European alternatives to Great Value Vanilla Almond Awake Cereal