Whatzit? puzzle

The Whatzit? puzzle is a widely syndicated word game commonly found in newspapers across North America. It focuses on visual wordplays where phrases, sayings, or names are represented through the arrangement of letters and symbols. It is often paired with other popular cerebral activities like Sudoku and Crosswords in daily entertainment sections.

The Whatzit? brand was created by Paul Sellers and is distributed internationally by Andrews McMeel Syndication, a division of Andrews McMeel Universal. The puzzle is primarily produced and distributed from the United States, utilizing the extensive network of the Kansas City-based media giant to reach millions of readers through both print and digital news syndicates.