SweeTARTS Original candy

SweeTARTS were originally created in 1963 by Sunline Inc., a confectionery company based in St. Louis, Missouri. The product was designed to capture the popular tangy flavor profile of Pixy Stix and Lik-M-Aid in a more convenient, tablet-sized pressed candy form.

Over the decades, the brand has been part of several major corporate portfolios including Wonka, Nestlé, and most recently, Ferrara Candy Company. Today, SweeTARTS are manufactured primarily in the United States, continuing their legacy as a classic American tart candy. The brand remains highly popular in the North American market, known for its distinctive 'sweet and tart' flavor balance and colorful variety.