Rare Beauty Soft Pinch Liquid Blush

Rare Beauty is a highly successful cosmetics brand launched in 2020 by singer and actress Selena Gomez. The brand's philosophy centers on breaking down unrealistic standards of perfection and promoting mental health and self-acceptance. The product shown, the Soft Pinch Liquid Blush, has become a viral sensation and a flagship product for the brand, known for its high pigmentation and blendability.

While the brand is headquartered in El Segundo, California, its manufacturing strategy is global to leverage specialized expertise in cosmetic formulation. Most of their liquid and cream formulas, including various blush shades, are manufactured in South Korea, a global leader in K-beauty innovation. Other items in their catalog are produced in the United States and Italy to meet high quality and supply standards. Rare Beauty remains an independent company with Selena Gomez serving as the founder and owner, maintaining a strong focus on social impact through the Rare Impact Fund.