Casting (L'Oréal Paris Casting Crème Gloss)

Casting, most commonly recognized as Casting Crème Gloss, is a prominent brand within the L'Oréal Paris hair care portfolio. It was originally developed in France as a pioneering ammonia-free hair color solution designed for at-home use. The product line is renowned for providing natural-looking color results and visible shimmering tones while being gentler on the hair compared to traditional permanent dyes.

Manufacturing for L'Oréal hair color products is decentralized, occurring in various global facilities to serve different regional markets. Significant production sites include France for the European market, as well as plants in Mexico, Brazil, and Indonesia for their respective regions. This localized manufacturing strategy helps L'Oréal maintain efficient supply chains and adapt to regional hair care needs.

The brand is owned by the L'Oréal Group, the world's largest cosmetics company. Headquartered in Clichy, France, L'Oréal manages a vast array of brands ranging from consumer staples to luxury goods. As a brand under the 'L'Oréal Paris' banner, Casting benefits from the group's extensive research and innovation in dermatological and cosmetic science. The ownership remains firmly French, with the Bettencourt Meyers family and Nestlé S.A. being significant historical shareholders.