DIA rice cakes

These rice cakes are a private label product sold by the Spanish supermarket chain DIA. The brand was originally established in Spain in 1979 as Distribuidora Internacional de Alimentación. The packaging explicitly mentions that the product is manufactured for DIA Retail España, S.A. by Nutricer, a specialist in healthy snacks located in Madrid, Spain. DIA is a publicly traded company that operates thousands of stores across several countries. Over the years, it has undergone various ownership changes, including a significant period under the Carrefour Group, but it became independent again and is currently majorly controlled by the investment group LetterOne. This product represents the brand's focus on affordable, locally manufactured health-conscious snacks for the Iberian market.