Cantu Shea Butter Coconut Curling Cream

Cantu is a prominent hair care brand specializing in products for textured, curly, and coily hair. Founded in the United States, the brand built its reputation by utilizing shea butter as a primary ingredient to provide moisture and definition.

In 2015, Cantu was acquired by PDC Brands (formerly Parfums de Coeur), a global beauty and wellness company based in Connecticut. The brand remains under the ownership of PDC Brands, which is currently backed by various private equity interests. While its products are distributed globally, the primary manufacturing facilities are located in the United States.