Made O'Meter
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Balea is a private label brand owned by the German drugstore chain dm-drogerie markt. Originally launched in 1995 in Germany, the brand was created to provide high-quality personal care products at affordable price points. Balea Med is a specialized sub-brand formulated for sensitive or problematic skin types.
The product is manufactured in Germany, aligning with dm's strategy to keep production lines close to its primary markets to ensure quality control and sustainability. As a private label, Balea is sold almost exclusively through dm-drogerie markt stores across Europe. The ultimate owner, dm-drogerie markt, remains an independent, privately-held company headquartered in Karlsruhe, Germany, and is currently one of the largest retail chains in the European health and beauty sector.
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