LRG hoodie

LRG (Lifted Research Group) is an American clothing brand founded in 1999 by Jonas Bevacqua and Robert Wright in Santa Ana, California. The brand is known for its roots in skate and hip-hop culture, using the 'underground as its playground.' The logo featured in the image is a variations of the brand's 'Cycles' or tree-inspired circular motifs which are iconic to their streetwear line.

Over the years, the brand transitioned from an independent streetwear powerhouse to acquisition. In 2017, LRG was acquired by Mad Engine Global, LLC, a major licensing and apparel company. While the brand remains headquartered in the United States, its manufacturing is distributed across multiple countries, primarily in Asia, to meet global supply chain demands.