FRESH&FREE Professional Peppermint Dental Gum

FRESH&FREE is a specialized private label brand focused on dental hygiene products, primarily peppermint-flavored sugar-free chewing gums. These products are developed to meet oral health standards while providing refreshment. The packaging features multilingual instructions (German and Polish), indicating a strong market presence in Central Europe.

The brand is a proprietary label of the Lidl retail group, specifically managed through their sourcing and logistics arms. Manufacturing typically occurs in Germany, utilizing specialized confectionery production facilities that adhere to EU food safety and dental health regulations. As a private label, it offers a budget-friendly alternative to major global dental gum brands while maintaining high quality standards.

Ownership lies with the Schwarz Group, one of the largest retail conglomerates in the world. Based in Neckarsulm, Germany, the group manages several private label brands across its Lidl and Kaufland chains, ensuring integrated supply chain control from production to the retail shelf.