Ariete Stand Mixer

Ariete is a famous Italian small domestic appliance brand established in 1964 in Florence, Tuscany. The brand is well-regarded for its creative designs and retro-style aesthetic, particularly its 'Vintage' line which encompasses various kitchen gadgets. While the brand originated as an Italian family business, it underwent corporate transitions that significantly expanded its global reach.

In 1995, Ariete was acquired by the British company Kenwood, and later, in 2001, it became part of the De'Longhi Group. Today, Ariete operates as a key subsidiary of De'Longhi, focusing on innovative and stylish home solutions. Manufacturing for Ariete products is primarily handled in China to optimize production costs, although the design and engineering concepts remain influenced by the brand's Italian heritage.