Santa Maria Allroundkrydder

Santa Maria is a major Nordic brand specializing in spices, seasonings, and ethnic food concepts. The brand's history dates back to 1911 in Gothenburg, Sweden, where it began as a specialized tea and spice shop. Over many decades, it evolved into a powerful regional leader in the seasoning market, particularly known for its iconic blue-capped glass spice jars and its extensive range of Tex-Mex products.

Today, Santa Maria is a key part of the Paulig Group portfolio. While founded in Sweden, most of its dry spice production, including the Allroundkrydder seasoning depicted, is centralized at Paulig's modern production facilities in Saue, Estonia. The ultimate owner, Paulig, is a Finnish family-owned food and beverage company based in Helsinki, which manages several international brands across Northern Europe and beyond.