hoopla Digital

Hoopla is a digital media streaming service designed for public library patrons. It allows users to borrow a variety of content, including audiobooks, eBooks, comics, movies, and music, through partnerships with local libraries. The service is accessible via smartphones, tablets, and computers, providing a seamless digital checkout experience without late fees.

The brand was launched in 2013 and is a prominent player in the educational and library services sector. It is developed and operated by Midwest Tape, a long-established distributor of media to public libraries in North America. This relationship allows hoopla to leverage a massive catalog of licensed digital content to provide value specifically to the public library market.