DeBeukelaer Prinzen Rolle Schoko

Prinzen Rolle is an iconic chocolate-filled sandwich biscuit that has been a staple in European households for decades. Originally created by Edouard de Beukelaer, who founded the first biscuit factory in Belgium in the 19th century, the brand successfully merged Belgian bakery traditions with German mass-production capabilities.

The brand is most famous for its 'Rolle' (tube) packaging and the illustrated Prince character on every biscuit. Today, while the brand is owned by the German-based Griesson - de Beukelaer, it remains a leader in the sandwich biscuit category across Europe, particularly in Germany. Production primarily takes place in modern facilities in Germany and Poland, ensuring high-quality standards across their broad distribution network.