Gut & Günstig Dried Plums

Gut & Günstig is the primary private label (store brand) of the German supermarket giant EDEKA. Launched in the 2000s, the brand was created to offer customers high-quality basic food and household products at competitive, entry-level prices, following the German 'discount' tradition.

As a store brand, the manufacturing locations for Gut & Günstig products vary significantly depending on the season and global supply chains. For dried fruits like these plums, sourcing often involves multiple countries (such as Chile or France), while the final packaging is often localized in Germany. The brand is exclusively owned and controlled by the Edeka Group, which is Germany's largest supermarket corporation, structured as a cooperative of independent retailers headquartered in Hamburg.