Hama Beads and Accessories

Hama is a globally recognized brand specializing in creative educational toys, most famous for its colorful iron-on beads. Founded in 1961 by Malte Haaning, the brand's journey began with the production of plastic drinking straws before evolving into the creative craft products known today. The iconic 'Hama Bead' system was officially introduced in 1971.

The brand remains family-owned and is deeply rooted in its Danish heritage. Unlike many toy manufacturers that have moved production to various global hubs, Hama maintains its manufacturing core in Nykøbing Mors, Denmark. This localized production ensures high quality and safety standards for its plastic components.

Hama is owned by Malte Haaning Plastic A/S, which continues to be the ultimate parent company. The company distributes its products to over 50 countries worldwide through a network of distributors and subsidiaries, maintaining its position as a market leader in the fuse bead niche without being absorbed by larger toy conglomerates.