K-Classic Facial Tissues

K-Classic is the private-label brand of Kaufland, a major German hypermarket chain. The brand offers a wide variety of household essentials, including the facial tissues shown in the image. These products are designed to meet high-quality standards while remaining affordable for everyday consumers.

Manufacturing for K-Classic products occurs throughout Europe to ensure efficient distribution across Kaufland's extensive store network. While specific batches are often produced in Germany or Poland, the sourcing is considered diverse across multiple European nations.

The brand is owned and operated by the Schwarz Group, a family-owned multinational retail group that also owns the Lidl discount chain. As one of the largest retailers in the world, the Schwarz Group manages the entire lifecycle of its private labels, ensuring they align with the company's sustainability and pricing strategies.