Yardley London soap and toiletries

Yardley London is one of the world's oldest and most iconic purveyors of quality soaps and fragrances. Established in 1770, the brand built a global reputation based on its signature English Lavender scent and its prestigious status as a holder of Royal Warrants. Historically, Yardley was synonymous with British craftsmanship, emphasizing botanical ingredients and classic floral scents.

Over the centuries, the brand's ownership has transitioned through several multinational corporations. In modern times, the brand is primarily managed by Wipro Enterprises, which acquired the rights to the Yardley brand in several global markets, including Asia, the Middle East, North Africa, and Australasia. In many Western markets, the brand has been managed by different entities, though Wipro remains the dominant global force for the brand's growth and product development.

Manufacturing currently takes place in multiple locations to serve regional markets efficiently. High production volumes are concentrated in India and Southeast Asia to supply the growing demand in those sectors, while certain traditional formulations continue to be produced in or for the European market to maintain their heritage appeal.