Sensodyne Pronamel Intensive Enamel Repair Toothpaste

Sensodyne Pronamel is a leading brand in the oral healthcare segment, specifically designed to address acid wear and tooth sensitivity. The brand was originally developed by Block Drug Company, an American firm based in Jersey City, New Jersey, before being acquired by GlaxoSmithKline (now GSK) in 2001.

In July 2022, GSK completed the demerger of its consumer healthcare business to form Haleon, which is now the independent ultimate owner of the Sensodyne brand. While the brand has global roots and significant history in the United Kingdom due to its long-standing ownership by GSK, it is manufactured in various facilities worldwide, including major plants in the United States and Ireland, to meet regional demand.