RedMagic 11 Air gaming smartphone

REDMAGIC is a specialized gaming brand that serves as the enthusiast-focused subsidiary of the Chinese telecommunications giant ZTE Corporation. Originally launched as a sub-brand of Nubia Technology, which itself was established by ZTE, REDMAGIC centers its product development on high-performance gaming hardware, including smartphones with integrated cooling systems and high-refresh-rate displays.

Today, the brand's ultimate ownership traces back to ZTE, a major Chinese state-linked multinational. While REDMAGIC operates with its own distinct brand identity and global marketing strategy, its manufacturing facilities and research hubs are primarily located in China, leveraging ZTE's extensive industrial infrastructure. In European markets like Germany, the products are typically sold through high-performance tech retailers or via direct-to-consumer digital channels.