Made O'Meter
Discover where a brand or product originates
OLW (Old London Wasa) is one of Sweden's most iconic snack brands, famously known for its variety of chips and nuts. The brand was founded in 1967 as a joint venture between the Swedish company Wasabröd and the American company Borden Foods, combining local Swedish baking tradition with American snack expertise.
Today, the brand is owned by Orkla ASA, a leading Norwegian conglomerate focusing on consumer goods. Most OLW snacks, including their famous chips, are produced in Filipstad, Sweden, though certain nut products like these salted peanuts may be sourced or processed in other European facilities within the Orkla supply chain. OLW remains a household name in Sweden, often associated with 'Fredagsmys' (Friday coziness).
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