Bubblicious Strawberry Splash bubblegum

Bubblicious is a highly recognized brand of bubble gum that was originally launched in 1977 by the American Chicle Division of Warner-Lambert. It was created as a direct response to the popularity of other soft bubble gums like Bubble Yum. The brand became famous for its soft texture and long-lasting fruit flavors, particularly its 'liquid center' varieties like Strawberry Splash.

Over the decades, through various corporate mergers and acquisitions, the brand moved from Warner-Lambert to Pfizer, then to Cadbury, and eventually entered the portfolio of Mondelez International. Today, it remains a flagship gum brand under Mondelez, manufactured in various facilities across North America and Europe to serve different regional markets. The brand is known for its playful marketing and remains a staple in the confectionery aisle globally.